Brooklyn-based Preview Wear is a design team that formed organically between friends. Within the four person design team, there are a pair of childhood best friends, siblings, and a married couple. What started out as a hobby turned into a weekly meeting session, and within a year they produced the line’s first premier collection of hair accessories— merging art with function, creating thoughtful objects for everyday wear. Preview Wear presents form and function to display in your hair.


The brand is a true collaboration: Ben Duarte, an architect; Cara Craig, a hair colorist; Veronica Duarte, a real estate agent; and Victoria Bott, an interior designer. Informed by various disciplines, Ben, Veronica, and Victoria all completed their studies at Pratt Institute, studying architecture, print making, and interior design respectively while Cara went to Guilford College and beauty school in North Carolina.


Since its launch, Preview Wear has been recognized by media including Vogue, Allure, and In Style.